Ms. Tonda Mullis is the founder of several consumer product sales and marketing companies, including Mullis Associates, Inc, dba M&A Sales, MarketRights int'l, MarketRights Int'l UK, Ltd., Direct2Market and Future Marketing, LLC. The companies are uniquely influential in their respective specialties which fund, source, manufacture, distribute and manage consumer products through direct response, telemarketing, DRTV and retail in the U.S. and internationally. Ms. Mullis is an expert with over 25 years of experience in the management of intellectual property and brand development. Her vast network of industry leaders is one of her greatest assets. Tonda serves on the ERA Ethics Committee.

source: http://www.retailing.org/new_site/about/board_pages/Mullis.htm